Bari Harlam

Bari Harlam is a successful C-suite business leader, marketer, educator, and author. She is co-founder of TROUBLE LLC and she relishes being a TroubleMaker for good. Bari is a pioneer in personalized and digital marketing, loyalty and experience, and data analytics. Bari’s strategic consumer focus and business acumen have driven enormous value for several companies including CVS Health, Swipely, BJ’s Wholesale Club and Hudson’s Bay Company.

Bari’s people and thought leadership capabilities are especially relevant across a variety of industries such as health care, retail, finance and services. Bari is an experienced board director and adviser for corporations and not-for-profit organizations. Her first chapter was in academia as a marketing professor at Columbia’s Graduate School and the University of Rhode Island, and as an adjunct faculty member at the Wharton School, University of Pennsylvania. Bari's work has been published in numerous academic and industry journals.